Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology By Scott Klososky Nothing is more important for a healthy association than an engaged membership base that clearly sees the value of collaborating with both the association staff and other members. This was true before the first computer, but by applying new technology, the achievement of a highly engaged membership can be escalated. In the for-profit world, there is a growing focus on customer engagement and how social tools can be used to build tighter relationships with customers. The same techniques can be applied to association… Read More